What will be the subject matter of the book?
What makes your book unique?
Your book can be unique because there is nobody else like you.
Taking a completely new view on a topic can make it unique.
Sometimes it can be unique because it deals with a breakthrough that nobody else has dealt with.
What is it that’s going to be in your book that will enable people to be better off as a result?
What advice do you bring; what guidance, what counsel? What can you tell people that are really going to help them?
Ask yourself what your three core ideas are, and of those three, what is the “core, core” idea?
Will this book need to be completed for a special event?